Picture this: you want entertainment or education (or both) and carry on with your day at the same time. The solution? Listen to a podcast! Of course we can all relate to this scenario, which explains a lot about why podcasting has become such a huge success. Well, the Giovatto Agency’s very own podcast studio has been under construction for a few weeks and is now almost ready to launch! In honor of this milestone, let’s take a look at some podcasting trends, why it’s so helpful for brands, and how we at the Giovatto Agency can help businesses that want to step into the market.

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the demand for podcasts

Podcasts may have been introduced all the way back in 2004, but they’ve been really gaining traction since about 2014. By now they’re right up there with short form videos and social media as a form of entertainment. The numbers don’t lie – so here are a few stats to prove just how significant podcasting has become:

• 62% of Americans aged 12 and over listened to a podcast in 2022 – up from 57% in 2021.
• 1/3 of the American population listens to podcasts regularly.
• It’s predicted that there will be around 504.9 million podcast listeners worldwide by the end of 2024.
• The podcast industry market size is $23.56 billion.

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The popularity of podcasts is undeniable, with no signs of slowing down. Clearly listeners love them, but what role do they play in marketing strategies? Take a look at some ways it benefits businesses that are looking to pull in new customers.

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why they’re great for marketers

Podcasting is an easy, cost-effective way to discuss your brand and aspects that are important to it. So, here are just a few of the highlights that make it worth your time:

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Creativity: Podcasts allow for nearly total creativity. Whatever topic, format, brand you want to promote – you’re free to do so on podcasts with hardly any limitations.

Accessible: Episodes can be found on tons of different apps and devices, are often free to stream, and fit into a variety of schedules (as in, they’re easy to stream during downtime, commutes, and sometimes even at work). This makes it convenient for creators to use an array of platforms and for audiences to discover new podcasts.

Cost-effective: The skills and equipment needed are also not very expensive. This means that newcomers have a great shot at making a hit podcast even with limited resources.

Establishing expertise: Through accurate information and consistent uploads, listeners gain confidence in their preferred podcasts, which instills trust in the creator’s topic and brand.

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so, what’s the giovatto agency up to?

We’ve been hard at work revamping our in-house studio, and now we’re almost ready to take on your podcasting goals. Soon we’ll be here to host your unique podcasts with all the latest audio/visual technology, equipment, and creative & marketing support you need conveniently located right in Paramus, New Jersey. Sounds intriguing? Then follow the Giovatto Agency on social media for more updates or contact us for more info!

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