The future is here, it seems, with AI technology becoming more commonplace in both recreational and professional spaces. ChatGPT is like a Google-chatbot hybrid that provides unique answers to user questions and interacts in a conversational manner. With AI slowly but surely learning how to do…well, everything, is it only a matter of time until it takes over every industry? Probably not, but it can help with some simple tasks, including those in marketing. Let’s see why ChatGPT can assist advertising, and why it can’t do the job on its own.

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What ChatGPT Gets Right

ChatGPT can assist users with tasks like composing emails, essays, and coding. Within seconds, it offers a series of options for creative challenges to use as is or tweak at the user’s discretion. It’s capable of learning from questions, answering followup questions, rejecting inappropriate requests, and much more. Long story short, if ChatGPT is asked a question, it’ll answer it quickly and creatively…and possibly incorrectly. Let’s take a look at some of ChatGPT’s shortcomings.

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What ChatGPT Gets Wrong

While ChatGPT may be a quick solution to marketing challenges, it isn’t a surefire way to help businesses. ChatGPT can come up with solutions that are outdated, tacky, wordy, or don’t match a brand. Worst case scenario, it can provide information that hasn’t been fact-checked. Using the exact answers ChatGPT provides can cause the user to inadvertently spread misinformation and lose credibility in the process. It can help a business, but it can hinder it just as much.

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ChatGPT: A Springboard for Great Advertising?

ChatGPT is not a one-size-fits-all solution. While it can get creative juices flowing, it shouldn’t be trusted to pump out the perfect company name, slogan, caption, or creative concepts. Use it? Sure. Rely on it? Definitely not. Times are changing quickly, and AI may prove to be pivotal in advertising someday. But no matter what ChatGPT offers now and in the future, the Giovatto Agency will be here for your business no matter what. We learn your exact target audience and the demographics in your area to create on-brand advertising solutions that are perfect for your business. Contact us today and learn more about what we can do for you!

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