How do you save cash while running your business? Sometimes it’s tricky to find that balance between spending money and saving it. It’s especially a challenge when you have a smaller business that you’re trying to grow, because you want to maximize ROI with methods that won’t break the bank. There are plenty of ways to do this, but one simple tactic is to optimize your marketing plan. Here are 5 cost-effective strategies to make marketing easy and affordable.

If You’re Not Online, You Should Be

Even if your company usually operates in person, all businesses need a website. Practically every business nowadays has a website, social media accounts, and more to make themselves easy to find and help reach a broader audience. Enticing images, copy, and videos can help increase visibility for potential customers, thus driving traffic to your site. Even something as simple as having a Yelp account can encourage satisfied customers to leave positive reviews about your business and give others incentive to check out your company. This is a simple yet cost-effective way to market your business. The more potential customers can learn about your services, the more opportunities you have to profit.

Consistent Blogging

Blogs help drive traffic to your company’s website. How? It’s simple: search engine algorithms favor websites that post on a regular basis. When you allow audiences the chance to interact with your website, the chances are better that customers will take advantage of your services. In case you needed more convincing, blogging is the third most common content marketing strategy for businesses, since they are affordable and scalable. It’s proven that consistent blogging is 13 times more likely to see positive ROI, so don’t miss this affordable tactic.

Sales, Coupons, and other Deals

The best way to grab a potential customer’s attention? Discounts. Advertise any sales and coupons available on your products or services. Consistently promoting sales not only attracts more customers, but encourages loyalty. That being said, try to sell them even further by emphasizing exclusivity to returning customers. Bonus tip: millennials have a reputation for being loyal customers. Take this into consideration when using target advertising for customer loyalty bonuses and rewards.

Videos

Videos are arguably the most effective tool for marketers. They receive more engagement compared to still images, and tons of views every day on social media. What makes them even better is that they are a cost-effective way to maximize your ROI and increase visibility across multiple channels. Whether or not you choose to shoot your videos in-house or outsource it to a team of specialists, your best bet in cost-effective marketing is to take advantage of videos.

Partnerships

Collaborating with other business owners is an excellent way to spread wealth and achieve the most ROI. As mentioned in a previous blog, “Marketing Tips for Minority-Owned Businesses,” partnering up with another company promotes multiple businesses at once. Creating a marketing campaign that supports more than one business can cut spending and earn more money for all parties involved.

Simplify Cost-Effective Advertising

The Giovatto Agency will optimize your budget and maximize ROI with in-depth knowledge for your company’s specific advertising needs. Our team will highlight your strengths and build upon them across social media, radio, and more. We even have an award-winning in-house creative and production team to develop video content you (and your customers) will love. Ready to see results in no time? Contact us today and see what Giovatto can do for you!