Consumers have a list and they’re checking it twice… yup, it’s shopping season. While it may be the most wonderful time of the year, there is also a lot for marketers to keep in mind when planning out holiday advertising strategies. How exactly does advertising look right now, especially after recovering from the pandemic? Let’s find out what some experts are suggesting, and what we’re doing at the Giovatto Agency.

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Consumers Still Love Online Shopping

We may be in a post-pandemic world, but some of the effects of it have stuck with consumers. Online shopping is nothing new, but as a result of the lockdowns, marketers should still plan to increase online budgets and integrate mobile-friendly e-commerce with social media. In fact, according to Statista, approximately 80% of American consumers shop online - that’s over 263 million people! Consumers may be itching to leave their homes, but the convenience of online shopping is undeniable and not going anywhere.

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However… Many Are Ready For In-Person Shopping

The pandemic made everyone stir crazy, and now many shoppers are excited to physically get back into stores. About 43% say they'll shop in stores this year, so marketers should anticipate more in-person promotional events and prep for them by advertising special in-store incentives. Ads can also reflect this by featuring families and friends gathered together celebrating the holidays.

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Read The Room

Considering supply chain issues, shortages, and inflation in recent years, marketers will want to be extra sensitive to their audiences by adjusting tone and messaging in their advertisements. As always, businesses will want to show off discounts and offers, but since we’re still financially recovering from the pandemic, it’s best to be extra mindful of consumer spending limitations.

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How Does Giovatto Do Holiday Advertising?

This season is a great time for businesses to connect with their customers, and you don’t want to miss the opportunity to get into the holiday spirit. At the Giovatto Agency, we love to spread the joy with festive campaigns and the right messaging for your audience. Contact us today for a free consultation about our services, and have a happy holiday season!

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