Are Digital Billboards the Future of Advertising?
Posted by Will Shadbolt
Personalized ads online have been around for quite a while. Algorithms and browser history can be used to show users advertisements relevant to their interests or products they recently viewed, and some websites have even taken to addressing visitors by their first names based off of Twitter and Facebook accounts. But in the past, when it came to out-of-home ads, advertisers usually had to forego individualizing their message. Not anymore.Read More