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Personalized ads online have been around for quite a while. Algorithms and browser history can be used to show users advertisements relevant to their interests or products they recently viewed, and some websites have even taken to addressing visitors by their first names based off of Twitter and Facebook accounts. But in the past, when it came to out-of-home ads, advertisers usually had to forego individualizing their message. Not anymore.

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In recent years the concept of a virtual reality has skyrocketed with the development of innovative technologies, which give users the capability to change their surroundings. One of the most common methods, the green-screen, has given us the ability to transport into a different world at the click of a button! Intel has taken this technology to a whole new level with the release of RealSense.

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ABC’s Shark Tank recently featured a new wave of vending machines, which made history by nearly breaking the show’s record for biggest deal to date. Vengo, the newest name in vending, has found a way to seamlessly combine advertising and consumption like never before.

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In the age of self-driving cars and remote access, consumers need to be aware of the possible risks associated with tech-savvy vehicles. The auto industry has developed rapidly in recent years offering everything from Wi-Fi to automatic braking and parallel parking. While these features make driving a whole lot easier, it leaves motorists at risk.

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Chief buyers of local television airtime, automotive dealers, may be in trouble as this year’s election roars forward. Come the fall, when most advertisers are getting ready for their back-to-school promotions, TV will be flooded with political campaigns for the two primary candidates- as up to one-third of local broadcast time will be spoken for.

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Rebranding can be a great technique to spice up your company’s style and appear as fresh and new. But what happens when your rebrand results in a complex logo that confuses consumers? You end up in a situation like Uber is currently facing.

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Every day, from TV commercials to video games to cartoons, we are exposed to the talent of voice-overs. This billion-dollar industry, which has relied heavily on in-studio recording, has been forced to adapt to the changing times. Rapid growth in technology has affected almost every industry, leaving only two options: fight it, or embrace it.

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The only thing constant in life is change, and that certainly relates to the automobile industry as well. This year we will see a total of ten cars be discontinued by beloved brands such as Toyota, Scion, Nissan and more. Newer models will replace some, while others have simply reached the end of their road.

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One of the most important parts of a successful business is having a rock-solid business plan. Typically this would consist of your businesses' goals, background on your company, and a detailed description of your plans for reaching those objectives. An essential step in creating this plan is employing the use of analytical tools.

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