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Muhammad Ali passed away last Friday at the age of 74. Following his death, numerous tributes appeared. Many newspapers featured the fighter on their front pages along with images of him in fights (like the iconic shot of him standing over a knocked down Sonny Liston) and called him "The Greatest." The outpouring wasn't universally positive, with some still put off, almost 50 years later, by his opposition to the Vietnam War. But no matter the view stories took of him, one aspect of his life received little attention: Ali the ad man.

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Instagram recently unveiled its newest feature. Taking note of the numerous business pages popping up—and, what's more, the numerous users following them—the company plans to revamp how small businesses operate on Instagram. A new business dashboard feature on the mobile app will enable businesses and advertisers to see impressions of their posts, the reach they had, and what time users viewed the posts to see how the numbers stack up week by week. The dashboard will also allow businesses to take posts of theirs that are doing well and make them into real ads. Thanks to this feature, brands will be able to better choose (or choose for the first time) which audiences to target and discover what speaks to those users the most. Also included in the update is the ability for companies to mark their pages as businesses, much like how Facebook offers special profiles for brands. On Instagram, these will have longer descriptions in order to list more information and ways to contact them.

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Last week, Candace Payne went to Kohl's to return some items and found something so irresistible she had to buy it. In the parking lot she was so excited that she filmed a Facebook Live video to show her friends and family, in which she lightheartedly complains about having to share her purchase with her children before revealing what it is—a Chewbacca mask that roars when you open your mouth. After she puts it on, her loud, infectious laugh comes out and it's hard not to laugh along with her.

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As technology continues to improve and things that were previously just fantasy become reality (see, for example, last week's post about virtual reality), innovation labs become more and more popular. Even companies without them are embracing the general idea, partnering with start ups or other brands.

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After decades of being confined to science fiction, virtual reality is finally here. And, with the release of the Oculus Rift this past March and various forms of it online, it is meant for the mass market, not just the rich. The industry is expected to grow exponentially in the coming years and advertisers are quickly taking note.

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There are many different measures of success, but in this day and age no one would argue that going viral is not one of them. Millions of views, online fame—who wouldn’t want that? Of course, scoring a viral hit is incredibly hard to do. This past month, there have been several videos that went viral, but perhaps none became as big as an Apple Music spot featuring Taylor Swift.

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In the years preceding his recent death, Prince came under fire for refusing to adapt to the digital age. None of his songs were posted on Youtube, not even as covers, and he lacked his own Vevo channel to officially post music on. What’s more, he was not afraid to hit fans hard when they uploaded his songs or videos of his concerts to file-sharing sites.

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Advertising has been having trouble with television, with plenty of viewers switching the channel when a break comes on or fast-forwarding when watching something prerecorded. Now, more people than ever are also avoiding ads online as Ad blocker software has become more prevalent.

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Last month Porsche ran an unconventional print ad in 50,000 copies of Fast Company's April issue. The ad featured a spread that included a little acetate prism, assembly directions and a URL.

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In the past, Facebook has flirted with live video. Last year the company expressed interest in obtaining rights to live stream the NFL's Thursday Night Football, but it was Twitter, also excited about the up-and-coming format, that wound up with the deal. Only recently did Facebook reveal its commitment to the format.

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