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“DISPENSE WITH A HORSE.” So said the headline of the first ever automotive advertisement in 1898. It was for the Winton Motor Carriage Company, one of the first American companies to sell automobiles. The ad showed a picture of a man and woman riding in one of the company’s cars, which bears closer resemblance to a horse and buggy minus the horse than a contemporary vehicle. Beside it was a paragraph that outlined the benefits of owning a car, such as it being cheaper and less smelly than a horse. And it was only $1,000 (about $27,500 today).

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As the digital age progresses and marketing continues to evolve, new terms and buzzwords pop up. "Content advertising" is one such term and has a bit of confusion surrounding it. It is not content marketing, nor is it native advertising. It is instead making content and then promoting it by using paid distribution channels. Both pay-per-click (PPC) campaigns and sponsored ads fall under this umbrella. Any kind of content is okay; if it is promoted through paid channels, then it counts as content advertising.

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Right now, the Olympics are happening in Rio, Brazil, and from impressive videos to memes, social media is running wild with it. Most business pages, though, cannot take part in the fun. That's because any non-sponsor brands are prohibited by the U.S. Olympic Committee from using a variety of trademarks or phrases during the games. These include "Olympic," "Team USA," "Tokyo 2020," words that use part of "Olympic," like Mathlympics, and posting results. Sharing or retweeting something with a banned word in it is also prohibited.

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Earlier this week it was announced that Verizon had bought Yahoo for about $4.83 billion. The deal is expected to be closed in the first quarter of next year. Last year Verizon acquired AOL. Owning these two platforms could turn Verizon into a force in global mobile media, competing for ad money with even Google and Facebook.

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Everyone knows Pokemon. And most people have some sort of emotional connection to the series. But a lot of old fans have drifted away from the series…until now. After less than a month, Pokemon Go is already at the top of the Apple App Store chart. For those that don't know, the latest Pokemon iteration allows players to walk around the real world, capture Pokemon, and level them up. Certain predetermined locations are gyms and Pokestops where players can battle or get supplies, respectively. Walking or driving through neighborhoods, it's difficult to miss groups of all ages walking around with their eyes glued to their screen. At this point, calling the game a "viral hit" seems like an understatement. Surprisingly, this was achieved with only a small marketing effort.

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Social media and the internet are changing how travel destinations are advertised. While the old method of explaining the perks of a particular location via lengthy articles is still present, more travel bloggers and celebrities are representing various areas through social media. This gives way to stories that are immediate, personal and have the potential to be shared all over social media.

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These days, it's not rare for social media apps to turn to advertising to make their companies more sustainable. What is rare is for the young CEO of one of these to receive top billing at Cannes, arguably the advertising industry's biggest event. Last year, 25-year-old Evan Spiegel gave a talk there about Snapchat, an app that allows users to send messages and pictures that disappear after viewing. And ever since then, the ad buzz surrounding the app hasn't lessened at all.

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We live in an age of statistics. This many people suffered from this disease last year, that many died from hunger. It's easy to get desensitized to stories from the third world, which is unfortunate, because some of these impoverished people require others to rise into action to help them. But as technology improves, efficient ways off cutting through the numbers and getting dedicated volunteers up close and personal is becoming possible.

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Yes, it’s true. Giovatto Advertising is proud to announce that we were honored at the 48th Annual Jersey Awards, the biggest awards show for ad agencies based in state. In addition to receiving high honors for our booth designs and vehicle wraps, we won 1st place for Best E-Mail Blast.

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Thanks to social media, the food industry is being glamorized in new ways. Instagrams of food are gaining in popularity, to the point where it is not uncommon to ask head or celebrity chefs about their (usually strong) opinions on the pictures. Videos on BuzzFeed and Facebook of people making unconventional but mouth watering foods are also trending. As the way people interact with their eats changes, so do the marketing trends in the industry.

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