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In case you missed it, Bob Dylan (yes, the singer-songwriter) is the first American since Toni Morrison in 1993 to win the Nobel Prize in Literature. Articles on his life, whether or not his lyrics count as literature and if he will accept his prize have sprouted up in print and online, but one aspect of his life has not received similar attention: advertising.

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Historically, marketing to drivers has relied heavily on billboards and radio spots. After all, there are only so many ways you can advertise to someone who needs to have their attention on the road. As technology has improved, though, so have these methods: i.e., digital billboards. But now, electronics have reached the point where marketers can expand their advertising techniques.

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Branded video games are nothing new. For almost as long as there have been video games, adaptions of movies and books have been a staple in the industry. Video game versions of brands, though, have never played a big role. Most have been either limited in scope or running on older technology, cheap gadgets bundled with happy meals or cereals. Developers simply did not have the budgets to create the in-depth affairs people expected from a full-price game. Some brands-like Legos or sports leagues-have successfully adapted material into full-length games for mainstream consoles, but the vast majority have not had the resources. Now, apps on smartphones and online are changing that.

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This past Tuesday, advertising executives from Facebook met with journalists to discuss the platform's advertising and how it might change in the future. The conference comes soon after Facebook's marketing made the news-but for very different reasons. It was revealed that the company's video metric measurements for the time users spent watching videos was overestimated by up to 80%. This is because of an error that made it so only video views of three seconds or longer were recorded. The problem has since been corrected, and Facebook's COO Sheryl Sandberg was quick to point out that Facebook uses 14 metrics and only that one was showing incorrect data.

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Millennials as a consumer group are growing. At 75.4 million, they are America’s biggest generation, and marketers were quick to try to get in on these new consumers. Perhaps a little too quickly, however, as many of their original efforts fell flat by using stereotypes in campaigns, like a hipster living in a city.

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In June, Microsoft announced it was purchasing the business social networking site LinkedIn for $26.2 billion. At the time, LinkedIn brought in $881 million and boasted 433 million users at the time of purchase, up from 300 million in 2014. Although the cost was large, many commentators proclaimed that the buy was worth it due to the data LinkedIn has on its members. Microsoft has the ability to integrate that data into a number of their other products, such as Outlook, Skype and Cortana, their version of Siri. It could also be a tool to help Microsoft hold its own as it continues to alter its image from just a software and hardware company to an online business juggernaut.

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When someone says people are losing jobs to robots or automated machines, most envision menial jobs rather than something creative. But technology might be nearing the point where A.I. can fill these creative roles, too.

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A decade ago, branded blogs seemed like the next big thing in marketing. After all, it was a way of presenting more personal stories to audiences and establishing closer connections to consumers. But maintaining an audience who would keep coming back proved difficult, and if the brand had nothing noteworthy to say, it didn't matter how polished their content was.

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Nowadays, who doesn't recognize the cute, loveable emoji faces? But it took them a while to get to where they currently are. In the 90s, emojis first appeared on Japanese phones. It was not until they were included in iPhones, though, that they really became popular worldwide. They are simple ways of lightening a text conversation or conveying a mood, and now they might also become a way of signifying a business.

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“DISPENSE WITH A HORSE.” So said the headline of the first ever automotive advertisement in 1898. It was for the Winton Motor Carriage Company, one of the first American companies to sell automobiles. The ad showed a picture of a man and woman riding in one of the company’s cars, which bears closer resemblance to a horse and buggy minus the horse than a contemporary vehicle. Beside it was a paragraph that outlined the benefits of owning a car, such as it being cheaper and less smelly than a horse. And it was only $1,000 (about $27,500 today).

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