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Did you know that 72% of car shoppers are influenced before they reach a decision about where to buy? This means that even if a consumer is leaning towards a competitor's dealership, you can still impress them with your brand. And since, as we previously mentioned, a consumer is likely to interact with your dealership at least seven times before coming to the showroom, you have plenty of opportunities to drive them to your dealership.

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Let's face it: it's impossible to ignore emails. Even when you're on vacation, it's all too easy to check your work account. Many people even have an email app set up on their smart phone to display new messages. Emails, then, are a great advertising opportunity, and many dealerships have jumped on the medium to send email blasts to potential and established customers. Content can range from the latest deals and offers to general branding messaging. Many dealerships, however, are misusing e-blasts.

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This holiday season, while you're spending time with your loved ones, take a minute to look around. How many are on their phones or other devices? How many got electronic gifts? And how many use these devices while watching TV? 77% of people now use a smart phone, tablet, laptop or other device while watching TV. That means they won't be paying attention when television ads come on. In order to reach audiences, you'll have to rely on more than just TV.

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Youtube.com might be relatively young, even for the internet, but it's already become incredibly popular. Every day, the website gets millions of views. And, thanks to the video monetization system, some people are even making a living through it. With a large number of content creators and Google behind it, Youtube's importance is tough to overstate. Even for automotive dealerships, the video hosting website is quickly becoming too big to ignore the potential customer reach.

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We all know how important referrals are, regardless of your industry. And while customer referrals are significant, you also need to keep in mind the other ways in which people find out about your business. For example, potential customers could be browsing other websites that run your company's ads. It's important to find out where your visitors are coming from and use that information to your advantage.

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Each year during Black Friday, businesses offer incredible deals, and each year, hundreds of thousands of consumers-if not millions-line up to buy. It's even rumored that Black Friday received its name for being that day that businesses would get out of the "red" and into the "black". This year is shaping up to be no exception for stores, and businesses are ready to capitalize on the increased sales. But although the deals aren't changing, the way businesses are reaching consumers is.

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We may not be past Thanksgiving, but that hasn’t stopped brands from looking to the holiday season and releasing festive ads. This week, we’ll focus on foreign ads that are making waves across the web. Some companies want to capitalize on all of the holiday buying. For others it’s simply become tradition to release commercials around this time. But, no matter what, it’s obvious a lot of these brands are upping the quality to make the ads as memorable as they can be.

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With advances in technology and Google’s driverless vehicles, it looks like mass-produced self-driving cars could be right around the corner. Ford and BMW plan to release a completely autonomous car by 2021. Tesla, meanwhile, will start equipping its vehicles with hardware that when switched on will activate fully autonomous driving. These features, however, won’t be accessible to drivers until testing has been completed. The company aims to hold a demonstration before the end of 2017.

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Halloween may be over but you can still watch the quirky, spook-tacular advertisements brands released for the holiday. Presented here are some of October’s best ads. The tones of these commercials vary from heart-warming to funny to scary, but all are memorable and creative in their own unique way.

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Doomsday predictions for the advertising industry as we know it are becoming popular. Print is done. So is radio. You can wave goodbye to the traditional commercial. Clients are expecting more content for less money. And so on and so forth. Tim Roper, an AdWeek contributor, recently argued that traditional advertising is in fact changing, but in much less pessimistic terms. Because now, he says, there is much less specialization in advertising.

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