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Notice a new icon on the top right of your Instagram account? Welcome to the app’s newest feature, IGTV.

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Digital pundits have been predicting the rise of digital video content for some time now. 2017 appears to be the year the predictions turn into reality. According to the American Marketing Association, video content will “be the driving factor behind 85% of U.S search traffic by 2019.”

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Did you know that 158 million people use Snapchat every day? Around 43% of those users live here in the U.S. In total that averages out to about 60 million viewers every day!

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There’s so much buzz around the web about email marketing, optimal send times, and the best days to effectively reach your target audience. But when exactly is that best day and time? The answer isn’t as straightforward as you may think.

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Facebook has gone above and beyond with their new segment for brand pages. On certain community groups, Facebook allows some brand pages to have a groups tab feature to link to another page related to that brand interest.

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Driverless cars are beginning to look less like science fiction and more like the future—if not the present. Google already uses a number of its own driverless cars and other brands are working on their own versions, so driverless cars might be closer than we think.

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We’re only a quarter into 2017, but already the year’s defining marketing trends becoming obvious. As smart phone technology continues to improve, it leaves advertisers with more ways to market to audiences.

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