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Bigger. Stronger. Better.

After years of making websites for our clients, we finally got around to giving ours a facelift. In the matter of clicks you can know everything you need to know about, well, us!

See what amazing advertising services we offer! Revel at some of our favorite pieces of work we’ve done. Plus, go under the ‘team’ section and take a gander at all the happy, shiny, Giovatto employees!

It is the most fun you can have on the internet without a credit card.

Brand development. Digital. Web. Broadcast. Print. Events. Media buying. Packaging. POP. Direct Mail. Product Launch. SEO. SEO!!!!

So, why are you still reading this? Visit the new and improved Giovatto.com.

Today, the arrival of the GE100 Blood Glucose Monitoring Systems was officially announced making an immediate impact in the healthcare field. The GE100 is the innovative new way to monitor diabetes featuring the innovations such as True Auto Coding – which reduces false test results due to coding errors.

For over a year, Giovatto Advertising has been diligently working side-by-side with both GE and Bionime for the launch. For more information on the GE100 including full feature lists, demo videos, press releases and more – visit the Giovatto created gediabetes.com.

Check out the website here.

Twitter Web Analytics.

Over the next few weeks, Twitter Web Analytics will be phased into the site allowing users to track just how effective a Tweet can be.

But Giovatto Blogger, what is Web Analytics?

Glad you asked!

Web analytics is an essential tool for online marketing. Programs, such as Google Analytics, measure online traffic to a particular site. With Web Analytics, webmasters can see how many visitors come to their site, how often each visits and where each visitor is coming from. This is a very useful tool to help optimize a sites potential audience and visibility.

Though impressive, web analytics is hardly new.

Over the last year, Twitter (using Google Analytics), has been publishing promotional tweets to their users. Companies like American Express, Disney, Pepsi, Sephora and even Yahoo have been using Twitter to target ads in the form of Tweets. This increases the interactivity between the masses and the multi-million dollar conglomerates.

Well, now Twitter has their own web analytics program, custom designed for their site and users. So now every Tweet, Re-Tweet, Follow, Unfollow, Hashtag and Trending Topic can be captured, analyzed and used for marketing strategies.

Diabolical.

Unfortunately, this latest entry is something our favorite Mad Man wouldn’t know a thing about. Yes, we are talking about QR codes.

A Quick Response (QR) code, according to PC magazine, is a two-dimensional matrix bar code that is used to identify products. It can store up to 4,296 alphanumeric or 7,089 numeric characters. In case you’re not up on your tech talk – a QR code is a quick way people can connect to a company’s URL just by snapping a shot of it with their Smartphone.

Whether you know it or not, you’ve see them. Advertisers, like us, have been placing them in everything from print ads to billboards. What can be better than having an instant response between medias for a total, fully branding, advertising experience?

But even we must admit, maybe QR codes have gotten a little out of hand… or under the skin.

Ballantine’s scotch whisky recently came up with a unique usage of a QR code for their Leave An Impression campaign.

Yes, that was a QR code used to make the first ever animated tattoo. There’s nothing we love more than people making a lasting commitment to the latest technological breakthroughs. Hey, who remembers Laserdiscs?

It’s a good thing Thomasville Home Furnishings of New Jersey has comfortable furniture, because team Giovatto could use a little relaxing time.

Giovatto’s interactive web department and account managers have been working diligently concepting, building and finally launching the all-new Thomasville NJ website.

But all the hard work has paid off.

www.thomasvillenj.com has gone live!

Now Thomasville customers can find everything they need to create the room of their dreams – all in one place.

From the latest, beautiful collections to thousands of custom upholstery sections, www.thomasvillenj.com has it all. Customers can even schedule free consultations with Thomasville deign experts.

The new website was an exciting project for team Giovatto and we’re looking forward to working closely with Thomasville Home Furnishings of New Jersey in the future!

In the meantime if you need us, we’ll be on the Thomasville Affinity Wedge Sofa.

Never fear, Adzookie is here.

Adzookie, a mobile ad network, will pay your mortgage each and every month! In addition, they’ll make your house look like your favorite professional sports arena!

That’s right. Sell you home as ad space. Adzookie will continue to pay your mortgage as long as your home is doing its best impression of a Time Square billboard. When you’re tired of living in “that” house, Adzookie will paint your house back to its original color.

For more information or to put your home up on the painting block visit Adzookie’s website.

Ah, home sweet home.

Have You Seen Our Blogs?

On a side note, we would like to apologies for the long delay between our blog entries. We’ve been busy, hard at work, delivering hard hitting, innovative, effect advertising campaigns to our clients. For more information on that, visit http://giovatto.com. We highly suggest you click our link.