Three Tips to Help You Think Beyond Television.
Posted by Kristi Wendel
This holiday season, while you're spending time with your loved ones, take a minute to look around. How many are on their phones or other devices? How many got electronic gifts? And how many use these devices while watching TV? 77% of people now use a smart phone, tablet, laptop or other device while watching TV. That means they won't be paying attention when television ads come on. In order to reach audiences, you'll have to rely on more than just TV.
Here are some thoughts to consider to ensure you're optimizing your reach on non-TV mediums.
Is your advertising reaching people on other devices?
Companies need to make ads for multiple mediums, especially the internet. Diversify the way you advertise and create e-banners or other advertisements that work across platforms.
On the other hand, don't forget about TV completely. Ads on there are still a great way of bringing attention to your brand. Just think of ways to complement your messaging on the television.
Are you targeting people based on data?
Data is important. It enables your company to target the people who really matter to your brand, going by age group, location, your primary audience's interests and more.
Thanks to it, your ads can be placed on websites where your targets are bound to see them. And, depending on your audience, placing ads online might even be better than TV. Millennials and younger generations go on tech so often they're more likely to learn about your brand while on "smart" technology.
Do you have a mobile version of your website?
Let's say over the holidays your advertising is doing its job. It grabs the attention of a millennial woman apart of your target audience and motivates her to check out your company. She heads to your website on her brand new smart phone. But something is wrong. The interface looks stretched out on one side and it's too zoomed in. She fiddles around for a few seconds before giving up and returning to the TV.
Don't let that happen to your company. Make sure you have a mobile-friendly website, one that either displays how your website should look on a laptop or one with a special interface for smart phones and tablets. The more devices someone can use to interact with your company's website, the better.
If you answered no to any of these questions, after the holidays, you should reconsider your company's marketing strategy. If you're not reaching your target audience online, you're missing out. Here's a helpful tip so that this time next year you can say "yes" to all three: contact Giovatto Advertising today. Our tech-savvy web team can create new websites for you that work on multiple devices. Plus, with web and mobile campaigns, we'll make sure people on their smart devices see your brand. After the holidays, give yourself one last present and contact Giovatto Advertising.