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Chief buyers of local television airtime, automotive dealers, may be in trouble as this year’s election roars forward. Come the fall, when most advertisers are getting ready for their back-to-school promotions, TV will be flooded with political campaigns for the two primary candidates- as up to one-third of local broadcast time will be spoken for.

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Rebranding can be a great technique to spice up your company’s style and appear as fresh and new. But what happens when your rebrand results in a complex logo that confuses consumers? You end up in a situation like Uber is currently facing.

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Every day, from TV commercials to video games to cartoons, we are exposed to the talent of voice-overs. This billion-dollar industry, which has relied heavily on in-studio recording, has been forced to adapt to the changing times. Rapid growth in technology has affected almost every industry, leaving only two options: fight it, or embrace it.

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The only thing constant in life is change, and that certainly relates to the automobile industry as well. This year we will see a total of ten cars be discontinued by beloved brands such as Toyota, Scion, Nissan and more. Newer models will replace some, while others have simply reached the end of their road.

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One of the most important parts of a successful business is having a rock-solid business plan. Typically this would consist of your businesses' goals, background on your company, and a detailed description of your plans for reaching those objectives. An essential step in creating this plan is employing the use of analytical tools.

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"The best part of waking up is ________ in your cup!" I would bet that the majority of us could fill in the blank in a heartbeat. Folgers' iconic jingle is recognized across the nation, even with a simple hum. Many companies use jingles as a form of advertising because musical cues significantly boost ad recall. Music is processed differently by the brain and can act as a memory jogger.

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Advertisers have the difficult task of keeping up with an ever-changing world. The way products were marketed decades ago vastly differs from current marketing ideas. It is the job of corporations and agencies to stay up to date on the latest marketing trends and know how to best promote a product to the masses. In the age of the millennials. the best advertising approaches must first come from and, it is understanding of who millennials are.

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SEO and SEM are two terms tossed around the marketing world left and right, but do you understand the difference between them? The main goal of both SEO and SEM is to drive traffic to a specific website.

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Think back to your childhood. You're hanging out with a bunch of your friends, mom made pizza rolls and you're about to commence an intense game of Mario Kart on your state of the art Nintendo 64. Just as things are about to heat up you realize there is a problem- there are six of you and only four controllers.

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