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After decades of being confined to science fiction, virtual reality is finally here. And, with the release of the Oculus Rift this past March and various forms of it online, it is meant for the mass market, not just the rich. The industry is expected to grow exponentially in the coming years and advertisers are quickly taking note.

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There are many different measures of success, but in this day and age no one would argue that going viral is not one of them. Millions of views, online fame—who wouldn’t want that? Of course, scoring a viral hit is incredibly hard to do. This past month, there have been several videos that went viral, but perhaps none became as big as an Apple Music spot featuring Taylor Swift.

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In the years preceding his recent death, Prince came under fire for refusing to adapt to the digital age. None of his songs were posted on Youtube, not even as covers, and he lacked his own Vevo channel to officially post music on. What’s more, he was not afraid to hit fans hard when they uploaded his songs or videos of his concerts to file-sharing sites.

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Advertising has been having trouble with television, with plenty of viewers switching the channel when a break comes on or fast-forwarding when watching something prerecorded. Now, more people than ever are also avoiding ads online as Ad blocker software has become more prevalent.

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Last month Porsche ran an unconventional print ad in 50,000 copies of Fast Company's April issue. The ad featured a spread that included a little acetate prism, assembly directions and a URL.

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In the past, Facebook has flirted with live video. Last year the company expressed interest in obtaining rights to live stream the NFL's Thursday Night Football, but it was Twitter, also excited about the up-and-coming format, that wound up with the deal. Only recently did Facebook reveal its commitment to the format.

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Personalized ads online have been around for quite a while. Algorithms and browser history can be used to show users advertisements relevant to their interests or products they recently viewed, and some websites have even taken to addressing visitors by their first names based off of Twitter and Facebook accounts. But in the past, when it came to out-of-home ads, advertisers usually had to forego individualizing their message. Not anymore.

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In recent years the concept of a virtual reality has skyrocketed with the development of innovative technologies, which give users the capability to change their surroundings. One of the most common methods, the green-screen, has given us the ability to transport into a different world at the click of a button! Intel has taken this technology to a whole new level with the release of RealSense.

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ABC’s Shark Tank recently featured a new wave of vending machines, which made history by nearly breaking the show’s record for biggest deal to date. Vengo, the newest name in vending, has found a way to seamlessly combine advertising and consumption like never before.

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In the age of self-driving cars and remote access, consumers need to be aware of the possible risks associated with tech-savvy vehicles. The auto industry has developed rapidly in recent years offering everything from Wi-Fi to automatic braking and parallel parking. While these features make driving a whole lot easier, it leaves motorists at risk.

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