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Everyone knows Pokemon. And most people have some sort of emotional connection to the series. But a lot of old fans have drifted away from the series…until now. After less than a month, Pokemon Go is already at the top of the Apple App Store chart. For those that don't know, the latest Pokemon iteration allows players to walk around the real world, capture Pokemon, and level them up. Certain predetermined locations are gyms and Pokestops where players can battle or get supplies, respectively. Walking or driving through neighborhoods, it's difficult to miss groups of all ages walking around with their eyes glued to their screen. At this point, calling the game a "viral hit" seems like an understatement. Surprisingly, this was achieved with only a small marketing effort.

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Social media and the internet are changing how travel destinations are advertised. While the old method of explaining the perks of a particular location via lengthy articles is still present, more travel bloggers and celebrities are representing various areas through social media. This gives way to stories that are immediate, personal and have the potential to be shared all over social media.

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These days, it's not rare for social media apps to turn to advertising to make their companies more sustainable. What is rare is for the young CEO of one of these to receive top billing at Cannes, arguably the advertising industry's biggest event. Last year, 25-year-old Evan Spiegel gave a talk there about Snapchat, an app that allows users to send messages and pictures that disappear after viewing. And ever since then, the ad buzz surrounding the app hasn't lessened at all.

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We live in an age of statistics. This many people suffered from this disease last year, that many died from hunger. It's easy to get desensitized to stories from the third world, which is unfortunate, because some of these impoverished people require others to rise into action to help them. But as technology improves, efficient ways off cutting through the numbers and getting dedicated volunteers up close and personal is becoming possible.

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Yes, it’s true. Giovatto Advertising is proud to announce that we were honored at the 48th Annual Jersey Awards, the biggest awards show for ad agencies based in state. In addition to receiving high honors for our booth designs and vehicle wraps, we won 1st place for Best E-Mail Blast.

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Thanks to social media, the food industry is being glamorized in new ways. Instagrams of food are gaining in popularity, to the point where it is not uncommon to ask head or celebrity chefs about their (usually strong) opinions on the pictures. Videos on BuzzFeed and Facebook of people making unconventional but mouth watering foods are also trending. As the way people interact with their eats changes, so do the marketing trends in the industry.

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Muhammad Ali passed away last Friday at the age of 74. Following his death, numerous tributes appeared. Many newspapers featured the fighter on their front pages along with images of him in fights (like the iconic shot of him standing over a knocked down Sonny Liston) and called him "The Greatest." The outpouring wasn't universally positive, with some still put off, almost 50 years later, by his opposition to the Vietnam War. But no matter the view stories took of him, one aspect of his life received little attention: Ali the ad man.

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Instagram recently unveiled its newest feature. Taking note of the numerous business pages popping up—and, what's more, the numerous users following them—the company plans to revamp how small businesses operate on Instagram. A new business dashboard feature on the mobile app will enable businesses and advertisers to see impressions of their posts, the reach they had, and what time users viewed the posts to see how the numbers stack up week by week. The dashboard will also allow businesses to take posts of theirs that are doing well and make them into real ads. Thanks to this feature, brands will be able to better choose (or choose for the first time) which audiences to target and discover what speaks to those users the most. Also included in the update is the ability for companies to mark their pages as businesses, much like how Facebook offers special profiles for brands. On Instagram, these will have longer descriptions in order to list more information and ways to contact them.

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Last week, Candace Payne went to Kohl's to return some items and found something so irresistible she had to buy it. In the parking lot she was so excited that she filmed a Facebook Live video to show her friends and family, in which she lightheartedly complains about having to share her purchase with her children before revealing what it is—a Chewbacca mask that roars when you open your mouth. After she puts it on, her loud, infectious laugh comes out and it's hard not to laugh along with her.

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As technology continues to improve and things that were previously just fantasy become reality (see, for example, last week's post about virtual reality), innovation labs become more and more popular. Even companies without them are embracing the general idea, partnering with start ups or other brands.

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