How Facebook is Changing its Advertising.
Posted by Will Shadbolt
This past Tuesday, advertising executives from Facebook met with journalists to discuss the platform's advertising and how it might change in the future. The conference comes soon after Facebook's marketing made the news-but for very different reasons. It was revealed that the company's video metric measurements for the time users spent watching videos was overestimated by up to 80%. This is because of an error that made it so only video views of three seconds or longer were recorded. The problem has since been corrected, and Facebook's COO Sheryl Sandberg was quick to point out that Facebook uses 14 metrics and only that one was showing incorrect data.Read More