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Youtube.com might be relatively young, even for the internet, but it's already become incredibly popular. Every day, the website gets millions of views. And, thanks to the video monetization system, some people are even making a living through it. With a large number of content creators and Google behind it, Youtube's importance is tough to overstate. Even for automotive dealerships, the video hosting website is quickly becoming too big to ignore the potential customer reach.

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We all know how important referrals are, regardless of your industry. And while customer referrals are significant, you also need to keep in mind the other ways in which people find out about your business. For example, potential customers could be browsing other websites that run your company's ads. It's important to find out where your visitors are coming from and use that information to your advantage.

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Each year during Black Friday, businesses offer incredible deals, and each year, hundreds of thousands of consumers-if not millions-line up to buy. It's even rumored that Black Friday received its name for being that day that businesses would get out of the "red" and into the "black". This year is shaping up to be no exception for stores, and businesses are ready to capitalize on the increased sales. But although the deals aren't changing, the way businesses are reaching consumers is.

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We may not be past Thanksgiving, but that hasn’t stopped brands from looking to the holiday season and releasing festive ads. This week, we’ll focus on foreign ads that are making waves across the web. Some companies want to capitalize on all of the holiday buying. For others it’s simply become tradition to release commercials around this time. But, no matter what, it’s obvious a lot of these brands are upping the quality to make the ads as memorable as they can be.

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With advances in technology and Google’s driverless vehicles, it looks like mass-produced self-driving cars could be right around the corner. Ford and BMW plan to release a completely autonomous car by 2021. Tesla, meanwhile, will start equipping its vehicles with hardware that when switched on will activate fully autonomous driving. These features, however, won’t be accessible to drivers until testing has been completed. The company aims to hold a demonstration before the end of 2017.

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Halloween may be over but you can still watch the quirky, spook-tacular advertisements brands released for the holiday. Presented here are some of October’s best ads. The tones of these commercials vary from heart-warming to funny to scary, but all are memorable and creative in their own unique way.

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Doomsday predictions for the advertising industry as we know it are becoming popular. Print is done. So is radio. You can wave goodbye to the traditional commercial. Clients are expecting more content for less money. And so on and so forth. Tim Roper, an AdWeek contributor, recently argued that traditional advertising is in fact changing, but in much less pessimistic terms. Because now, he says, there is much less specialization in advertising.

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In case you missed it, Bob Dylan (yes, the singer-songwriter) is the first American since Toni Morrison in 1993 to win the Nobel Prize in Literature. Articles on his life, whether or not his lyrics count as literature and if he will accept his prize have sprouted up in print and online, but one aspect of his life has not received similar attention: advertising.

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Historically, marketing to drivers has relied heavily on billboards and radio spots. After all, there are only so many ways you can advertise to someone who needs to have their attention on the road. As technology has improved, though, so have these methods: i.e., digital billboards. But now, electronics have reached the point where marketers can expand their advertising techniques.

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Branded video games are nothing new. For almost as long as there have been video games, adaptions of movies and books have been a staple in the industry. Video game versions of brands, though, have never played a big role. Most have been either limited in scope or running on older technology, cheap gadgets bundled with happy meals or cereals. Developers simply did not have the budgets to create the in-depth affairs people expected from a full-price game. Some brands-like Legos or sports leagues-have successfully adapted material into full-length games for mainstream consoles, but the vast majority have not had the resources. Now, apps on smartphones and online are changing that.

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