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Back before the internet, some advertising firms tried to create ads disguised as anything but. The ones in magazines resembled letters to the editor, articles or something else unique.

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When it comes to your brand, not all forms of advertising are created equal. Your target audience might read a lot of magazines, watch certain channels or hang out on specific websites, and by focusing marketing efforts on those platforms, you can see sales rise. But there’s one form of marketing that trumps all others: word of mouth.

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With the rise of the internet and digital marketing, more people have been saying, "Print is dead." Advertising in newspapers and magazines simply doesn’t give you the reach that online banners or video ads can give you. But just how true is this saying? No one can deny that print and print advertising are as ubiquitous as they were in the past, but businesses aren’t giving up just yet.

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In this age, when your dealership's digital presence is vital, you need more than just a website. Digital ads and social media pages are becoming more important for raising brand awareness, allowing people to interact with your brand and directing shoppers to your website. Here are some tips to consider when building up your digital presence.

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Congratulations! Thanks to your dealership’s attention-grabbing advertising, more buying customers are coming to you. So you’ve sealed the deal, but now what?

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So, your car dealership is using website referrals, videos, e-blasts and more to attract consumers, and now a potential customer has stopped by to browse your selection. The average vehicle shopper only visits on average 1.2-1.4 dealerships. That means anyone who comes by isn't just interested, they're also likely buyers. Use your sales team to help direct these potential consumers toward making a purchase. Here are some tips to help guide shoppers into a buy.

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Did you know that 72% of car shoppers are influenced before they reach a decision about where to buy? This means that even if a consumer is leaning towards a competitor's dealership, you can still impress them with your brand. And since, as we previously mentioned, a consumer is likely to interact with your dealership at least seven times before coming to the showroom, you have plenty of opportunities to drive them to your dealership.

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Let's face it: it's impossible to ignore emails. Even when you're on vacation, it's all too easy to check your work account. Many people even have an email app set up on their smart phone to display new messages. Emails, then, are a great advertising opportunity, and many dealerships have jumped on the medium to send email blasts to potential and established customers. Content can range from the latest deals and offers to general branding messaging. Many dealerships, however, are misusing e-blasts.

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This holiday season, while you're spending time with your loved ones, take a minute to look around. How many are on their phones or other devices? How many got electronic gifts? And how many use these devices while watching TV? 77% of people now use a smart phone, tablet, laptop or other device while watching TV. That means they won't be paying attention when television ads come on. In order to reach audiences, you'll have to rely on more than just TV.

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