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We’re only a quarter into 2017, but already the year’s defining marketing trends becoming obvious. As smart phone technology continues to improve, it leaves advertisers with more ways to market to audiences.

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Advertising as a whole may be changing, but there’s one part that is still relatively static: phone numbers. No matter how much technology improves, people will still call a number shown in an advertisement, and it will always be a great way to acquire leads, especially for automotive dealerships.

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Did you know that each month there are 100 billion Google searches? That averages out to about 33 million a day, autorevo.com reports.

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Back before the internet, some advertising firms tried to create ads disguised as anything but. The ones in magazines resembled letters to the editor, articles or something else unique.

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When it comes to your brand, not all forms of advertising are created equal. Your target audience might read a lot of magazines, watch certain channels or hang out on specific websites, and by focusing marketing efforts on those platforms, you can see sales rise. But there’s one form of marketing that trumps all others: word of mouth.

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With the rise of the internet and digital marketing, more people have been saying, "Print is dead." Advertising in newspapers and magazines simply doesn’t give you the reach that online banners or video ads can give you. But just how true is this saying? No one can deny that print and print advertising are as ubiquitous as they were in the past, but businesses aren’t giving up just yet.

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In this age, when your dealership's digital presence is vital, you need more than just a website. Digital ads and social media pages are becoming more important for raising brand awareness, allowing people to interact with your brand and directing shoppers to your website. Here are some tips to consider when building up your digital presence.

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Congratulations! Thanks to your dealership’s attention-grabbing advertising, more buying customers are coming to you. So you’ve sealed the deal, but now what?

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So, your car dealership is using website referrals, videos, e-blasts and more to attract consumers, and now a potential customer has stopped by to browse your selection. The average vehicle shopper only visits on average 1.2-1.4 dealerships. That means anyone who comes by isn't just interested, they're also likely buyers. Use your sales team to help direct these potential consumers toward making a purchase. Here are some tips to help guide shoppers into a buy.

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