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Facebook has gone above and beyond with their new segment for brand pages. On certain community groups, Facebook allows some brand pages to have a groups tab feature to link to another page related to that brand interest.

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Driverless cars are beginning to look less like science fiction and more like the future—if not the present. Google already uses a number of its own driverless cars and other brands are working on their own versions, so driverless cars might be closer than we think.

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We’re only a quarter into 2017, but already the year’s defining marketing trends becoming obvious. As smart phone technology continues to improve, it leaves advertisers with more ways to market to audiences.

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Advertising as a whole may be changing, but there’s one part that is still relatively static: phone numbers. No matter how much technology improves, people will still call a number shown in an advertisement, and it will always be a great way to acquire leads, especially for automotive dealerships.

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Did you know that each month there are 100 billion Google searches? That averages out to about 33 million a day, autorevo.com reports.

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Back before the internet, some advertising firms tried to create ads disguised as anything but. The ones in magazines resembled letters to the editor, articles or something else unique.

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When it comes to your brand, not all forms of advertising are created equal. Your target audience might read a lot of magazines, watch certain channels or hang out on specific websites, and by focusing marketing efforts on those platforms, you can see sales rise. But there’s one form of marketing that trumps all others: word of mouth.

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