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The Business of Analytics
The Business of Analytics

One of the most important parts of a successful business is having a rock-solid business plan. Typically this would consist of your businesses' goals, background on your company, and a detailed description of your plans for reaching those objectives. An essential step in creating this plan is employing the use of analytical tools. The goal of business analytics is to analyze a set of data in order to retrieve useful information to be used to improve performance. All of the analytics information falls under the umbrella of business intelligence (BI), which is the complete process of analyzing data, extracting relevant information and formulating a plan to use that material to make beneficial business decisions. 

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Sell Your Brand With Sound!
Sell Your Brand With Sound!

"The best part of waking up is ________ in your cup!" I would bet that the majority of us could fill in the blank in a heartbeat. Folgers' iconic jingle is recognized across the nation, even with a simple hum. Many companies use jingles as a form of advertising because musical cues significantly boost ad recall. Music is processed differently by the brain and can act as a memory jogger. The Journal of Advertising Research conducted a study investigating consumers' responses to advertising campaigns. Three thousand people were polled with 1,500 receiving verbal cues and 1,500 receiving musical cues. The advertisement recall rate for those given verbal cues was 62% compared to 83% of those given a ten second musical cue. Music invokes memory and therefore consumers are more likely to recall your advertisement when a tune is involved. 

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Nailing Automotive Advertising in the Age of the Millennial
Nailing Automotive Advertising in the Age of the Millennial

Advertisers have the difficult task of keeping up with an ever-changing world. The way products were marketed decades ago vastly differs from current marketing ideas. It is the job of corporations and agencies to stay up to date on the latest marketing trends and know how to best promote a product to the masses. In the age of the millennials. the best advertising approaches must first come from and, it is understanding of who millennials are. 

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Understanding SEO vs. SEM

via PCG Digital Marketing

Understanding SEO vs. SEM

SEO and SEM are two terms tossed around the marketing world left and right, but do you understand the difference between them? The main goal of both SEO and SEM is to drive traffic to a specific website. Search Engine Optimization, or SEO, is the process of maximizing the number of visits to a particular website by ensuring that the site appears high on a list of results returned by a search engine. The goal of SEO is to attract more visitors organically. Search Engine Marketing, or SEM, is the promotion of a website by increasing visibility through optimization AND advertising. One of the most common forms of advertising through SEM is PPC or pay-per-click which can generate anywhere from ten cents to five dollars per click. This is basically a paid search so that your website shows up at the very top of the search engine results page with the label of "Ad".  With SEM the business would choose specific key words to appear in its paid search results and bid on these terms to appear at the top. 

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