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Pokemon Go: How it Became a Success
Pokemon Go: How it Became a Success

Everyone knows Pokemon. And most people have some sort of emotional connection to the series. But a lot of old fans have drifted away from the series…until now. After less than a month, Pokemon Go is already at the top of the Apple App Store chart. For those that don't know, the latest Pokemon iteration allows players to walk around the real world, capture Pokemon, and level them up. Certain predetermined locations are gyms and Pokestops where players can battle or get supplies, respectively. Walking or driving through neighborhoods, it's difficult to miss groups of all ages walking around with their eyes glued to their screen. At this point, calling the game a "viral hit" seems like an understatement. Surprisingly, this was achieved with only a small marketing effort.

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How Travel Writing is Changing
How Travel Writing is Changing

Social media and the internet are changing how travel destinations are advertised. While the old method of explaining the perks of a particular location via lengthy articles is still present, more travel bloggers and celebrities are representing various areas through social media. This gives way to stories that are immediate, personal and have the potential to be shared all over social media. 

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Snapchat and Marketers
Snapchat and Marketers

These days, it's not rare for social media apps to turn to advertising to make their companies more sustainable. What is rare is for the young CEO of one of these to receive top billing at Cannes, arguably the advertising industry's biggest event. Last year, 25-year-old Evan Spiegel gave a talk there about Snapchat, an app that allows users to send messages and pictures that disappear after viewing. And ever since then, the ad buzz surrounding the app hasn't lessened at all. 

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How Virtual Reality is Influencing Charities
How Virtual Reality is Influencing Charities

We live in an age of statistics. This many people suffered from this disease last year, that many died from hunger. It's easy to get desensitized to stories from the third world, which is unfortunate, because some of these impoverished people require others to rise into action to help them. But as technology improves, efficient ways off cutting through the numbers and getting dedicated volunteers up close and personal is becoming possible. 

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