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Prince, The Tech Innovator
Prince, The Tech Innovator

In the years preceding his recent death, Prince came under fire for refusing to adapt to the digital age. None of his songs were posted on Youtube, not even as covers, and he lacked his own Vevo channel to officially post music on. What’s more, he was not afraid to hit fans hard when they uploaded his songs or videos of his concerts to file-sharing sites. Critics argued that a whole generation which has discovered all sorts of artists on these websites were missing out on Prince’s hit singles. As a result, he was thought to be giving up the opportunity to reach out to potential fans. The numerous tributes following his death, however, debunked that theory: the musician is just as popular as ever. And the idea of Prince stuck in ages past is slowly losing its steam as well.

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Storytelling in Advertising
Storytelling in Advertising

Advertising has been having trouble with television, with plenty of viewers switching the channel when a break comes on or fast-forwarding when watching something prerecorded. Now, more people than ever are also avoiding ads online as Ad blocker software has become more prevalent. And even those that don’t use it cannot wait to hit the “skip” button on Youtube’s ads or those on similar sites. The solution, some think, is not more invasive ads or annoying jingles—which is arguably why most people started skipping ads in the first place—but rather ones of higher quality that tell stories. 

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New Technology Allows Interactive Print Ads
New Technology Allows Interactive Print Ads

Last month Porsche ran an unconventional print ad in 50,000 copies of Fast Company's April issue. The ad featured a spread that included a little acetate prism, assembly directions and a URL. When placed over a tablet running a special video, the prism created a 3-D hologram of the newest Porsche 911 build. The campaign's unique and futuristic approach has proved successful, with over 8.6 million Twitter comments about it, spurring the company to bring out 100,000 more prisms, this time made out of glass, mailed directly to interested consumers.

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Facebook Introduces a New Live Stream Feature
Facebook Introduces a New Live Stream Feature

In the past, Facebook has flirted with live video. Last year the company expressed interest in obtaining rights to live stream the NFL's Thursday Night Football, but it was Twitter, also excited about the up-and-coming format, that wound up with the deal. Only recently did Facebook reveal its commitment to the format. A few days ago the company unveiled a new tab on its mobile app devoted to showing users live streams from all across the world and plans to add a similar service on the desktop version, christened "Facebook Live Map." Both celebrities and the average person can share videos. Different groups on the website can also broadcast various streams to connect with fans and hobbyists. 

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