One of the most important parts of a successful business is having a rock-solid business plan. Typically this would consist of your businesses' goals, background on your company, and a detailed description of your plans for reaching those objectives. An essential step in creating this plan is employing the use of analytical tools. The goal of business analytics is to analyze a set of data in order to retrieve useful information to be used to improve performance. All of the analytics information falls under the umbrella of business intelligence (BI), which is the complete process of analyzing data, extracting relevant information and formulating a plan to use that material to make beneficial business decisions.