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Starbucks Strengthens Its Musical and Digital Ties With Spotify

via That Eric Alper

Starbucks Strengthens Its Musical and Digital Ties With Spotify

Calling all Starbucks regulars, remember those good old coffee house style CDs Starbucks always sold at the front? Well, you can say goodbye to those, as Starbucks did earlier this year. However, this is not the end of Starbucks' music connection. In fact, they have taken the idea of providing customers with music to an all-new level by announcing a partnership with Spotify, a move that should prove digitally successful for both companies.

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The Bellas Are Pitch Perfect On Social Media
The Bellas Are Pitch Perfect On Social Media

The sequel to the extremely popular musical comedy "Pitch Perfect" hit theaters this weekend, and they have been very vocal about the movie's release on social media. With a mix of paid and unpaid social marketing, utilizing sponsored Snapchats and Facebook Instant Articles, courtesy of Buzzfeed, to promote the movie. It's a seemingly very successful move, as the movie has more than 300,000 followers on Snapchat, and the premiere of the movie was trending on Twitter.

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Coneheads From State Farm

via AdWeek

Coneheads From State Farm

We've all seen and come to be able to basically repeat word for word those infamous "Jake From State Farm" Ads. Some have come to love it, some find it to be a particular point of annoyance, but the spot, technically titled "State of Unrest", is memorable and not to mention highly successful. So, in what comes as a surprise to no one, State Farm capitalized on this success and creatively fused it with the talent guaranteed by their deal with Lorne Michaels' Broadway Video Entertainment and its SNL properties and launched a spinoff of the spot, featuring the Coneheads.

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Can Brady’s Brand Be Deflated? Experts Weigh In

via Youtube

Can Brady’s Brand Be Deflated? Experts Weigh In

As new evidence mounts regarding Tom Brady's alleged participation in "deflategate", Adweek, the same publication who once called Brady a "Brand God", reached out to four marketing experts to gather their opinions on his marketability. As it seems to be across the media, options were strictly divided. The experts who were contacted are Bob Dorfman, Creative Director at Baker Street Advertiser, Ed Mitzen, founder of Fingerpaint Marketing, Jeff Howle, SVP and Director of Experiential at Erin Penland, and Lionel Knight, SVP at Upshot.

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