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Three Helpful Tips for Marketing to Millenials
Three Helpful Tips for Marketing to Millenials

Millennials as a consumer group are growing. At 75.4 million, they are America’s biggest generation, and marketers were quick to try to get in on these new consumers. Perhaps a little too quickly, however, as many of their original efforts fell flat by using stereotypes in campaigns, like a hipster living in a city.

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LinkedIn Now Lets Brands Track the Effectiveness of Their Ads
LinkedIn Now Lets Brands Track the Effectiveness of Their Ads

In June, Microsoft announced it was purchasing the business social networking site LinkedIn for $26.2 billion. At the time, LinkedIn brought in $881 million and boasted 433 million users at the time of purchase, up from 300 million in 2014. Although the cost was large, many commentators proclaimed that the buy was worth it due to the data LinkedIn has on its members. Microsoft has the ability to integrate that data into a number of their other products, such as Outlook, Skype and Cortana, their version of Siri. It could also be a tool to help Microsoft hold its own as it continues to alter its image from just a software and hardware company to an online business juggernaut. 

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A.I. in Advertising and Beyond
A.I. in Advertising and Beyond

When someone says people are losing jobs to robots or automated machines, most envision menial jobs rather than something creative. But technology might be nearing the point where A.I. can fill these creative roles, too.

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Will Branded Podcasts Succeed Where Branded Blogs Failed?
Will Branded Podcasts Succeed Where Branded Blogs Failed?

A decade ago, branded blogs seemed like the next big thing in marketing. After all, it was a way of presenting more personal stories to audiences and establishing closer connections to consumers. But maintaining an audience who would keep coming back proved difficult, and if the brand had nothing noteworthy to say, it didn't matter how polished their content was. 

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