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Information: The Most Valuable Currency for Marketing in 2015

via AdWeek

Information: The Most Valuable Currency for Marketing in 2015

In this day and age, with the rapid advancement of technological capabilities, consumers today have come to expect an easy and relevant user experience. It's the new normal that marketers have knowledge of their preferences, making it easy for them to anticipate the user's needs. In a survey conducted by Teradata of 1,500 internal marketing and communications executives, results show that the majority of marketers are responding to this new expectation and have made important strides regarding improving data efforts over the past year. Another global review data-driven marketing conducted by GlobalDMA and Winterberry Group found similar results in their survey of 3,000 marketing professionals. Data collected from this survey show that nearly all the professionals understand the importance of data in advertising and customer experience efforts, with more than 77% stating confidence in the practice and its prospects for future growth. Important points of the study also noted that spending on data-driven marketing increased for 63% of respondents in 2013, with 74% saying that growth will continue. Further information from the study is depicted in the infographic below.

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Starbucks Campaign “Race Together” Sparks Controversy

via AdWeek

Starbucks Campaign “Race Together” Sparks Controversy

In what I have to say is an impressive attempt to encourage conversation regarding the important topic of racial issues in America, Starbucks has launched a mini social campaign in which baristas write the words "race together" on the cups. In addition to this effort, the company also took out a full-page advertisement in this Sunday's New York Times asking, "Shall We Overcome?" And more, a supplement article titled "Race Together", which was written by Starbucks together with USA Today, will appear in print editions of the paper and will be in Starbucks stores.

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Mad Men: The Final Ad
Mad Men: The Final Ad

As Mad Men approaches the airdate of it's final episodes, the show's marketers are doing what they do best: advertising. As they reveal the show's last official poster, Vulture had the opportunity to discuss the image with Showrunner Matthew Weiner. And even though Weiner is notoriously guarded when it comes to spoilers, the poster, along with the interview, did not disappoint. Weiner offers us some insight into five points of the poster. Lets begin.

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Look at Me: This Woman's Bruises Will Heal if You Pay Attention

via Creativity Online

Look at Me: This Woman's Bruises Will Heal if You Pay Attention

London agency WCRS took an incredible stand against domestic violence with their amazingly creative billboard to be featured around London on March 7th and 8th, the 8th being International Women’s Day. The billboard shows an image of a woman’s abused face with the headline “Look at me”. The ad uses facial recognition technology that detects when people look at the billboard, and with increasing views the damage on the women’s face decreases.

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