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The Current STATe of Digital Marketing

via via wersm

The Current STATe of Digital Marketing

Last week, a bunch of the big players in digital marketing released their second-quarter earnings numbers last week, and we’ve rounded up some of the most interesting developments. So, without further ado, read on to see our round up of the current state of digital marketing, as told by stats.

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M&C Saatchi Applies the Theory of Evolution to Advertising
M&C Saatchi Applies the Theory of Evolution to Advertising

U.K. ad agency M&C Saatchi has taken advertising to a new level by experimenting with evolution. By using artificial intelligence in an outdoor campaign for fake coffee brand "Bahia Coffee", the agency says they are taking a Darwinian approach to advertising. Using facial recognition to place people's emotions into three categories, happy, sad, or neutral, the ad will use a "genetic algorithm" to determine which "genes" in the ads, or in other words elements such as layout, copy, fonts, etc., are successful. In addition, genes that fail to trigger engagement will be "killed off", while those that do will be reproduced for future executions.

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DDBO and AT&T Team Up To Drive “It Can Wait” Campaign To New Heights

via AdWeek

DDBO and AT&T Team Up To Drive “It Can Wait” Campaign To New Heights

DDBO, the New York Agency behind AT&T's "It Can Wait" campaign, has had many notable creative executions, and the trend continues with this latest video. The beautifully shot four-minute film, which is supported by 30-second spots, features slow-motion cinematography shot at 1,000 frames per second. It captures the fatal consequences of taking your attention of the road in front of you to even just briefly glance at your smartphone and the inevitable crash that occurs. Then, the footage plays in reverse, driving home the point that when you wish you could just take everything back, it is too late.

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Deceny Trumps Beauty According To Ratings From Miss USA Pageant

via AdWeek

Deceny Trumps Beauty According To Ratings From Miss USA Pageant

As a result of Donald Trump's racist tirade, or as he called it his official presidency announcement, the Miss USA pageant underwent many changes in the last couple weeks as people, networks, and advertisers alike created visible distance between themselves and the pageant of which Trump is a co-owner.  One of the major players in this effort was NBC, who cut ties immediately with the pageant due to Trump's comments on immigration. Reelz happily jumped in and bought the rights to the broadcast just 10 days before the pageant.

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