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How To Turn Viral Stories Into Marketing Opportunities
How To Turn Viral Stories Into Marketing Opportunities

Last week, Candace Payne went to Kohl's to return some items and found something so irresistible she had to buy it. In the parking lot she was so excited that she filmed a Facebook Live video to show her friends and family, in which she lightheartedly complains about having to share her purchase with her children before revealing what it is—a Chewbacca mask that roars when you open your mouth. After she puts it on, her loud, infectious laugh comes out and it's hard not to laugh along with her. 

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Creativity Meets Technology in Innovation Labs
Creativity Meets Technology in Innovation Labs

As technology continues to improve and things that were previously just fantasy become reality (see, for example, last week's post about virtual reality), innovation labs become more and more popular. Even companies without them are embracing the general idea, partnering with start ups or other brands. The primary goals of these labs or partnerships is not just to work with new tech but also figure out ways to integrate them with client campaigns. Members of the innovation team will often sit in on creative team meetings observing pitches and briefs to add in ideas. The concepts that were turned into real items or ads have varied, but were almost always intriguing or thought-provoking.

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Virtual Reality: Unlimited Possibilities for Advertisers

via Maurizio Pesce on Flickr

Virtual Reality: Unlimited Possibilities for Advertisers

After decades of being confined to science fiction, virtual reality is finally here. And, with the release of the Oculus Rift this past March and various forms of it online, it is meant for the mass market, not just the rich. The industry is expected to grow exponentially in the coming years and advertisers are quickly taking note. Several agencies have already begun experimenting with this new technology. But how will advertisers use it? And which ones will flock to the device? Re: the latter question, so far agencies with connections to Hollywood and the gaming community have invested heavily in the medium. Re: the former, who knows. 

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Going Viral
Going Viral

There are many different measures of success, but in this day and age no one would argue that going viral is not one of them. Millions of views, online fame—who wouldn’t want that? Of course, scoring a viral hit is incredibly hard to do. This past month, there have been several videos that went viral, but perhaps none became as big as an Apple Music spot featuring Taylor Swift. 

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