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Oscar vs. Super Bowl Ad Power

via Forbes

Oscar vs. Super Bowl Ad Power

In the media business, there’s still nothing quite like a live telecast to bring in an audience. And the bigger the audience, the bigger the advertising dollars. The two big live events every year come within weeks of each other. The first is the Super Bowl and the second the Academy Awards.

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Project Titan: The High-Tech Minivan

via Wordless Tech

Project Titan: The High-Tech Minivan

When Google announced in 2010 that they would be working on self-driving cars, people brushed this aside as another futuristic idea. Well, it seems this idea wasn't so far-fetched after all, and we see automotive brands all over stepping up their tech game. It seems that five years later, Apple has decided to get in on the fun, and has assigned hundreds of people to project a secret electric-car initiative that is being called "Project Titan". The futuristic vehicle's first design reportedly resembles that of a minivan. Yeah, we're surprised too.

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What is Branding?

via Adweek

What is Branding?

In this incredibly simple two-minute video, David Brier goes on to explain what branding is. He says it’s not about typography, shapes, etc., but it is about being able to see being what we want and to be able to see what everyone wants. To hear it put a bit more eloquently, listen below.

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The Comedy of Advertising
The Comedy of Advertising

On Sunday night, Saturday Night Live celebrated 40 years of comedic gold. They brought back all the greats to pay tribute to the show that has never been afraid of causing controversy.  For forty years, SNL has never been afraid to offend anyone or anything, from making fun of our world leaders to our most respected cultural icons.

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