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Manny Pacquio Vs. Floyd Mayweather = A Big Win For Foot Locker

via The Ring

Manny Pacquio Vs. Floyd Mayweather = A Big Win For Foot Locker

While people all over gear up to watch the fight that some people thought would never happen, Foot Locker is taking the opportunity to capitalize on the excitement. In reference to their 2014 spot, in which Manny Pacquiao mistakes a conversation regarding extreme excitement over- what else?- a sale at Footlocker for a discussion about excitement over the fight, leading him to believe it was happening, which at this time, it certainly was not.

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It's Time For The Apple Watch
It's Time For The Apple Watch

Well, almost. To gear up for the quickly approaching and heavily promoted launch of the Apple Watch, which is expected on April 24th, marketers are working against the clock to redesign their apps to fit these wrist-sized screens. Adweek has taken a look into seven popular brands and how their apps will look on the new Apple Watch, and we're giving you the quick run-down:

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Chevy Runs Over The Competition With New Digital Video Print Ads

via Automotive News

Chevy Runs Over The Competition With New Digital Video Print Ads

Yes, we know that sounded weird. No, it was not a typo. As a part of Chevy's marketing push for the Colorado, they are sending 10,000 lucky subscribers of Esquire and Mechanics with a video played embedded inside the print ad. As put by Jill Mida, manager of Chevrolet Truck Advertising, "We had these awesome digital films that we created for the Colorado launch and we thought, why not put video in print".

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Hit The Bulls Eye On Your Target Audience

via Adweek

Hit The Bulls Eye On Your Target Audience

There is no doubt that digital content has taken the world by storm, and that members of all generations consume this content and shop for products via digital devices. However, there are key differences between the generations regarding which devices are being used, and knowing the difference is key for marketers' ability to correctly target their desired audience on the their preferred devices.

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