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How to Best Use Radio Advertising in 2015

via Perfect Media Studio

How to Best Use Radio Advertising in 2015

What's an easy way to broadcast your goods and services plus hit your target audience where they live all at the same time? The simple answer used to be radio, but radio like all other traditional mediums, has been under siege by digital advertising and digital radio as well. So the question now is: Is broadcast radio still relevant and effective? The not so simple answer is yes, if you use radio right.

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Mobile App Companies Taking Television Ad Campaigns By Storm

via via Youtube

Mobile App Companies Taking Television Ad Campaigns By Storm

Television advertising is experiencing an unprecedented boom but it's not necessarily coming from where you might think. 2015 has seen an unprecedented increase in mobile applications moving their advertising campaigns from purely digital to a hybrid of digital and television.  

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Digital Tickets: Will People Buy Them?

via via Hang W/

Digital Tickets: Will People Buy Them?

It’s quite clear that people will download apps to watch just about any type of user-generated content, but the real question is would they pay for it? That’s what “Hang w/”, a competitor of Meerkat and Periscope, is aiming to find out. The company is testing out “digital tickets”, which is an ad model that basically allows broadcasters to charge people for watching clips in real-time, while brands would buy video ads to run on the live streams.

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Twitter Disproves Theory That There’s No Crying In Baseball
Twitter Disproves Theory That There’s No Crying In Baseball

This week Twitter proved how much influence it has as it trade rumors on the social network made waves during a baseball game this week featuring the New York Mets and the San Diego Padres.  Among others, the Mets’ shortstop Wilmer Flores, who has been with the organization since he was just 16 years old, was brought to tears as the premature news made its way to the bench. Nevertheless fans comforted the player as he went up to bat while broadcasters questioned why he even remained in the game as social media buzzed with trade rumors. 
 
The reason any of this matters is because the trade didn’t in fact happen. While it’s just the world that we live in nowadays, it still brings a haunting feeling when it is affecting real people, who are now crying on television in real time, for a rumor that ended up not coming to fruition.  One can hope that this will teach reporters to keep things factual before immediately taking to twitter, but I have a feeling this isn’t the last time Twitter will be responsible for bringing more crying to baseball.

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